Starting a business can not be done on four hours a week. Growing a business can not be done on four hours a week. Start thinking and talking it and pretty soon you’ll start being it. Then you’re already branding yourself.
Personal branding is most conspicuous when celebrities are involved. Take Oprah as a case in point: Oprah's name is a brand that encompasses diverse ventures including the Oprah TV show, O Magazine and several charitable organizations. Personal branding is what you want to achieve. You want to be known in your field as an expert, a meticulous engineer, a respected lawyer, etc.
Personal branding is unavoidable. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, and other people can’t avoid labeling you.
Personal branding is another way to market your business and is easier than corporate
branding. By marketing yourself as an expert in your field, your business becomes more accessible to a consumer by turning it into a human face.
Imagine the sales potential if you are a business consultant who specializes in consulting with large construction firms and you happen to meet a large developer one night at dinner. The developer searches your name later that night and finds articles you’ve authored related to construction and consulting. Imagine in five year's time. We can tell our young children when they ask what branding is that back in the old days people used to say that branding was about marketing or clever packaging or even searing an animal's skin.
Build a great personal brand and you won’t have to follow the crowd. The crowd will follow you. Build your personal brand, stand out from your peers and reach your career goals.
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1 comment:
Letting the "Crowd" follow you is the perfect analogy to all this Marilyn, Thanks :)
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