The Importance of Personal Branding

Branding yourself also ensures that other people are not in control of your brand. If you don't brand yourself, others will - and it may not be the type of brand you want.When you let other people brand you, you let them control your future. Branding yourself can actually have such a dramatic effect that you will become hunted rather than being the hunter for your next job opportunity.

Branding yourself is key to building your network of influence. Branding yourself as one of the first to be knowledgeable in promising new fields might be the quickest way of all to set yourself apart from others. Once it's known that you're an expert, customers may well seek you out rather than the other way around. Branding yourself and networking takes a little time, it is also a long-term strategy, and branding yourself using networking generally takes a little effort and patience. But you'll set yourself up very nicely, not just for short-term payoffs, but also for long-term success and stability.