Friday, July 18, 2008
Thursday, July 3, 2008
Online Credibility - the Power of Google Search
"For more information about me, just Google me." When people google you, what will they find?
Someone else's opinion of you or your products will always hold more authority and trust than you bragging about yourself. By having the courage to tell people to Google you, you allow them to read about you from the perspective of other people, and assuming you don't have anything career-ending in your past, this is be a great way to get the trust you need to convince a prospect to give you some of their time. Google search results do build credibility, so if you're experienced and credible online, the search engine results for your name should help tell your story in a very compelling manner.
For my name, Marilyn Swanson, I'm fairly satisfied with the results. I've been an active participant on the web for some time, so that does help. Having a not too common name also is helpful and all the others with the same name as myself appear to be very successful also.
For a very common name, like Jane Smith or John Jones, one has to come up with a creative title...such as Jane 'Surfer' Smith(if she has an internet business) or John 'Junkman' Jones (if he owns a remove-it-yourself auto parts place).
With this in mind, what do YOUR search engine results look like? Are you comfortable pointing your prospects to Google for confirmation?
Someone else's opinion of you or your products will always hold more authority and trust than you bragging about yourself. By having the courage to tell people to Google you, you allow them to read about you from the perspective of other people, and assuming you don't have anything career-ending in your past, this is be a great way to get the trust you need to convince a prospect to give you some of their time. Google search results do build credibility, so if you're experienced and credible online, the search engine results for your name should help tell your story in a very compelling manner.
For my name, Marilyn Swanson, I'm fairly satisfied with the results. I've been an active participant on the web for some time, so that does help. Having a not too common name also is helpful and all the others with the same name as myself appear to be very successful also.
For a very common name, like Jane Smith or John Jones, one has to come up with a creative title...such as Jane 'Surfer' Smith(if she has an internet business) or John 'Junkman' Jones (if he owns a remove-it-yourself auto parts place).
With this in mind, what do YOUR search engine results look like? Are you comfortable pointing your prospects to Google for confirmation?
Subscribe to:
Posts (Atom)
