There are various ways to stand out in a crowd of people. You can either do something different, sound different or look different than anyone else. But how do you stand out on the internet? How do you become known from amongst the millions that have an online presence? You do it by branding yourself online? Start this process by being honest. Tell them the truth about yourself and your product or service. Google Me Now is one way of accomplishing that great first e-impression.
Too much hype and outright dishonesty is not in your best interest. Make good use of online services and social networks. They can be invaluable in creating a positive image of you. Social networks such as YouTube and MySpace allow you to display pictures of yourself, as well as videos of yourself and your product or service. People like to put a face on the person they are interested in....it helps to develop that element of trust.
While large companies spend millions of dollars to brand themselves online, you do not have to do that to make yourself known. You do require some good knowledge and the presentation of your techniques has to be unique in order to command the attention that is being demanded by so many. Be very well informed...keep the learning process constantly going. Once you have established that great online presence, your knowledge will continue to generate interest for you for a long time.
When using your name with other key words you are building a brand and guiding traffic to you. Almost everything now is on the internet. People now go to the internet to look things up, before they will go to the phone book.
Most all of your online branding can be done for free. Free methods of advertising can go as far as paid and are sometimes even better, as it reflects the effort you put into it. Free can be effective! When you are presenting your service or product on your website, don't tell them you have the best product! People are already being spammed to death by the BEST product emails! Tell them what you can do for them. Do some press releases and testimonials, but include your product, service or store name. Put a video on YouTube, working your business or a tutorial about how to work with your product. Under the description of your video, you will want to include your email address and your website link. Post ads on Craigslist and other ad sites. Expose the world to who you are....people need to buy into who you are.
With a little work on your part, you can achieve great results with your branding. Very little money needs to be spent on branding....possibly only on a domain name and website. Some domain companies will have templates available to you to build a website or landing page, so there is no need to have someone build it for you. You basically just fill in the information and voila'....you have your website. There is even a good quality autoresponder site that you can access for free. A good autoresponder will respond to people immediately when they inquire about your service. After that, you can get in touch with them personally to find our how you can help them specifically.
With a little research and work, you can brand yourself online. Once you start attracting people, more will come. You need to keep your "face" in front of them. Build relationships. Create an establishment of friendship. Relationships build trust....thus adding to your credibility.
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7 comments:
Success...a little money and a bit more time, no worries! :)
Marilyn, I love your blog. I think yours and mine are compatible. Mine is the basics and yours a little more advanced. What do you think?
Cool Beans!
Great thinking
Almost everything now is on the internet. People now go to the internet to look things up, before they will go to the phone book. True that.
"People like to put a face on the person they are interested in" This is the very best advice Marilyn! Thanks, sometimes people forget about their photos! :)
Being Different....Don't just clone the "Gurus" This is the way it happened for them before, not you now, different is best
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