Make Personal Branding work for you

Starting a business can not be done on four hours a week. Growing a business can not be done on four hours a week. Start thinking and talking it and pretty soon you’ll start being it. Then you’re already branding yourself.

Personal branding is most conspicuous when celebrities are involved. Take Oprah as a case in point: Oprah's name is a brand that encompasses diverse ventures including the Oprah TV show, O Magazine and several charitable organizations. Personal branding is what you want to achieve. You want to be known in your field as an expert, a meticulous engineer, a respected lawyer, etc.

Personal branding is unavoidable. As others interact with you, they’ll automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, and other people can’t avoid labeling you.

Personal branding is another way to market your business and is easier than corporate
branding. By marketing yourself as an expert in your field, your business becomes more accessible to a consumer by turning it into a human face.

Imagine the sales potential if you are a business consultant who specializes in consulting with large construction firms and you happen to meet a large developer one night at dinner. The developer searches your name later that night and finds articles you’ve authored related to construction and consulting. Imagine in five year's time. We can tell our young children when they ask what branding is that back in the old days people used to say that branding was about marketing or clever packaging or even searing an animal's skin.

Build a great personal brand and you won’t have to follow the crowd. The crowd will follow you. Build your personal brand, stand out from your peers and reach your career goals.

Personal Branding for Success

Bloggers can build credibility through the content listed on their
blog. By blogging, social networking, article writing, classified ads,ezine
advertising, publishing a newsletter, traffic exchanges, and so on you
are contributing to your success branding. Blogging is an easy way for
personal branding of yourself.

Personal branding is a technique often practiced by online marketers and is the "youness" that you bring. It is not necessarily what you do, but the particular way you do it. Personal branding is essential if you want to succeed in life, because you need to win people’s attention to succeed. Personal branding is the way to get it . It is an important aspect of ebusiness and affects many areas that we may not have even considered.

Personal Branding is often perceived as self-promotion, when it is much much
more. By branding yourself you are creating an image that your audience
can either buy into or step away from. Personal branding is unavoidable. As
others interact with you, they will automatically form mental associations that connect you with certain labels, often within the first few seconds. You can’t avoid being labeled, and other people can’t avoid labeling you. Personal branding is one of the most important thing you need to concentrate on when preparing for any job interview, whether that job interview is external or internal. Unless you take control of your personal brand, it will take control of you.

The Importance of Personal Branding

Branding yourself also ensures that other people are not in control of your brand. If you don't brand yourself, others will - and it may not be the type of brand you want.When you let other people brand you, you let them control your future. Branding yourself can actually have such a dramatic effect that you will become hunted rather than being the hunter for your next job opportunity.

Branding yourself is key to building your network of influence. Branding yourself as one of the first to be knowledgeable in promising new fields might be the quickest way of all to set yourself apart from others. Once it's known that you're an expert, customers may well seek you out rather than the other way around. Branding yourself and networking takes a little time, it is also a long-term strategy, and branding yourself using networking generally takes a little effort and patience. But you'll set yourself up very nicely, not just for short-term payoffs, but also for long-term success and stability.

Personal Branding to Achieve First Place

Branding yourself is a major part in internet marketing. Branding your name, along with the online business is very important and is the key to being different. A replicated site will get you replicated results. Branding yourself creates opportunities and generally increases cash flow for those that engage in branding. It is one of the most important marketing tools on the books; about being an expert or learning how to be an expert and then telling everyone about your knowledge. Branding yourself is one of the most important tasks you have as a small business marketer. It is a way of making it clear to potential employers or clients what, in particular, you might be able to do for them. When someone asks you what you do for a living, do you answer with your job title?

Image is everything...believe you are who you say you are, and make it your reality. Offer quality over quantity. Imagine getting a universal online identity score. This score could be based on many factors, such as ratio of positive to negative blog entries written about you, track backs to your blog, subscribers, rank of your name in Google search results, amount of people tagging you, density of your name online. Imagine creating a good looking resume that stands out? Imagine personal name cards so interesting that it the keeps you at the top of somebody’s memory tree?

All of this is entirely possible....Google me, Marilyn Swanson, and find out how this can be accomplished.